Package label



April 9, 1946. E.' SCHWARTZ 2,398,257

PACKAGE LABEL 'f Filed Feb. 13, 1945 7 P sooncuM 'Z MANUFACTURING 00.' ll CHICAQO, ILL. y v/ Tifl l f .mVNToA |'|"|I I'J l FjE.7. J9' D WARDICHWAQTZ Patented Apr. 9, 1946 UNITED STATES PATENT OFFICE PACKAGE LABELEdward Schwartz, Hollywood,.Calii'.

Application February 13, 1943, Serial No. 475,775

1 Claim.

.This invention relates to commercial packages of merchandise, flat,round, oval, or other shapes such as packages of chewing gum, cans oftooth powder, toilet powder, packages of spices, cans or jars, orbottles of commoditiesy beverages, colognes, breakfast foods, etc.,etc., and the invention has for its object the provision of atransparent movable protective band covering for at least part of thelabel of the package printed to cooperate with printing on the label asthe band is moved, Whichwill add greatly to its advertising value aswell as to its attractiveness. Particular uses and advantages of theinvention will appear in the following description and accompanyingdrawing.

In the drawing,

Fig. 1 is a front elevation of a package of chewing gum provided with mylabel improvement and indicating the fingers of a hand holding thepackage in operating the transparent band of the invention.

Fig. 2 is a top plan view of Fig. 1.

Fig. 3 is a view of the package as of Fig. l but with the transparentband moved slightly circumferentially about the package.

Fig. 4 is a perspective view of the transparent band as of Figs. 1 or 3shown entirely removed from the package.

Fig. 5 is a top plan View of a cylindrical package fitted with mytransparent band label device.

Fig. 6 is a top plan view of an oval package fitted with my transparentband label device.

Fig. 7 is a top plan view of a flat, very thin package, (or a singlecard) or iiat commodity article, fitted with my transparent band labeldevice. e

Fig. 8 is a perspective view of a very thin package or single cardfolded back upon itself along its opposite edges to provide roundingedges for the transparent band to more easily slide over in operatingthe same.

Briefly described the invention comprises attaching or printing a labelon a package (or in some cases directly on the unpackaged commodityitself) and providing a circumferentially movable band of transparentsheet material around the package also printed or impressed with visiblematter adapted to cooperate with the printing of the label when the bandis circumferentially moved back and forth around the package.

A feature of the invention is the special printing of objects on thelabel, such as those depicting living objects, ships, trains, motorvehicles, and the like, whereby they appear animated when thetransparent cooperatingly impressed printed or line ruled transparentband is manipulated by the hand or hands holding the package.

In the drawing I designates a package of any kind of commodities, andwhich as stated may be of most any shape, and may be a simple paperwrapped package, or a can, jar, bottle, etc. In Figs l and 2 the packageI is an ordinary flat package of chewing gum with a printed wrapper orlabel 2 thereon which includes the picture of some movable object hereindicated as a dog 3, while wrapped around the package is an endlessband i of thin flexible transparent sheet material, such as Cellophane,Celluloid, gelatine, transparent treated paper, etc., and which band 4is here shown ruled or printed with vertical, spaced, dark lines 5adapted to cooperate with short marginal dark lines 5 (see Fig. 8)printed about the object so that when the transparent band is movedslightly back and forth circumferentially, as by grasping the package atopposite sides by the thumb 'I and index linger 8 of the hand, as showndotted in Figs. 1 and 6, and where the small arrows indicate theopposite directional movement of the fingers, the dog or other object(or lettering) printed with the fringe of lines 6 around its margin oroutline, will appear animated.

The band of transparent material forms a iiexible tube which is open atboth ends, and may be freely slipped lengthwise of the package or cardas indicated in Fig. 8 for applying it by this means to the package orremoving it if desired. The band must be tight, enough to keep fromfallingoff of the package, and of a low frictional coeflicient so thatit will slide back and forth circumferentially through slight pullingand pushing of the finger and thumb in opposite directions alternatelyas indicated by the arrows in Figs. 1 and 6. The proper physicalcharacter for the band is perfectly met by such thin flexibletransparent sheet material as Cellophane, and which also has resiliencyenough to hold the band taut, yet permit its easy sliding movement overthe surface of the package label.

In applying the band to the package, it may be preformed and slid as atube over the package or card as indicated in Fig. 8 or it may be simplyWrapped as a strip about the package and its overlapped ends 9 and I 0stuck or secured together as by any suitable adhesive, or otherwise.

In view of the above explanation the cylindrical, or oval package, can,jar, or bottle of Figs. 5 and 6 require no further description. Fig. 7shows the band 4 applied around a flat thin package I or which may be asingle card with edges rounded off to facilitate circumferentialmovement of the band 4 about it.

For single cards, in order t make the band slip easier over its oppositeedges, the margins l l of the card l' may be folded back or upon itselfas shown in Fig. 3 so as to produce rounding opposite edges l2 for theband 4 to slide over. In this figure the band 4 is shown slipped downfrom the picture object 3 of the label or direct printing on the card.It is of course understood that such a card l as shown in Fig. 8 may beitself used as a label by being bent over any desired thin package, suchas the one indicated at l in Fig. 7.

While l show the movable band 4 as overlying only a portion of the labelor wrapper of the package, and which would be the cheapest applicationof it to bottles and jars, still thev band may cover as much of thepackage as may be desired, tho the ruling or other printing of thesurface of the band may be limited to any required rea of the labeldesired to be rendered more attractive or to which attention is desiredto be directed, or may extend all over its area.

Also while I show a complete transparent band around the package, it isevident that the band need not necessarily be transparent except overthe label or some portion of the label to which it is desired to applythe effect achieved by the invention, and hence my use of the wordstransparent band, or band of transparent material, etc., are intendedto' cover such a band even tho part only of it were transparent for thepurpose and mode of operation set out.

In my appended claim the word label or package label is intended to meanany printed label, wrapper, or direct printing on the package or goodsserving the purpose of a label, or picture of any kind, or object,letter, or character of any sort to which a movable band of thecharacter herein set out may be applied, or which are formed with thespecial cooperating features above set forth.

I claim: i l

In a package of a size adapted for grasping at opposite sides betweenthe fingers of one hand, a label on said package bearing printed subjectmatter, an endless fiexible band of thin transparent sheet materialextending entirely around said package in overlying relation with saidlabel, said flexible band being entirely free to conform to the shape ofthe package around which it passes and free to slide thereabout as it ispulled and pushed by a persons fingers in surface contact with the bandat opposite sides of the package while holding the same between saidfingers, and delineations on said band, said printed subject matterbeing so formed as to cooperate with the delineations on said band, saiddelineations arranged and adapted to cooperate with the printed subjectmatter in a manner to interrupt a clear View of .the subject matter ofvthe label at some points so as to change the appearance of said subjectmatter as the band is sc moved.

EDWARD SCVHW'ARTZ.

